Future of Advertising

Maurice Saatchi stares into his crystal ball and must be one of the first people to ever moot the 'death of advertising'. He then goes on to announce the arrival of a new advertising based upon ownership of one word. For example Google own 'search' and Apple own 'innovation'. Hmmm. Sounds like he's talking about categories and category leadership. But don't Coca-Cola own the cola category. Are

Lynx - Bilions

BBH have created this ad for Lynx (Axe) and it ran just once - before the England vs Sweden World Cup match on Tuesday. The ad is gratuitous, purile and pure Lynx. I'm not sure it'll win any awards but it's good old fashioned fun. Tags: Marketing

Rooney - just do it

W+K have created this great tactical ad for England's World Cp campaign. It's already been receiving a few complaints, which is great. Show's how compelling the message is. I think they've managed to really capture the feeling of being a fan. Tags: nike, rooney

Nike Principles

1. Our business is change2. We’re on offense. All the time3. Perfect results count – not a perfect process- Break the rules; fight the law4. This is as much about battle as about business5. Assume nothing.- Make sure people keep their promises- Push yourself; push others- Stretch the possible- Expect success – always6. Live off the land7. The job isn’t done until the job is done8. DANGERS:-