Sainsbury's Tone of Voice

I saw this ad outside Sainsbury's in Camden on Sunday. It reads 'we need to update some technical stuff so we will be closing a little earlier on Wednesday'. Sounds like a completely different tone of voice for Sainsbury's to me (my girlfriend disagrees though). Tags: toneofvoice

What Sticks (not advertising)

A new book has just been released that argues that 37% of most advertising budgets are wasted. By analysing campaigns from the likes of Proctor & Gamble, Unilever, Kraft Foods and McDonalds they concluded that a huge percentage of advertising budgets are wasted. The book points to the fact that $85 billion worth of advertising is wasted every year. On the plus side, the authors of What Sticks,

A great day in Regents Park

They put on some great stuff in the Park. This time it was jazz - young and old alike relaxed to some smooth stuff.

Digital

Over on Talent Imitates, Genius Steals, Faris has a great post on the meaning of digital. He takes the new moving tube posters as an example of the whole world turning digital and comes to this conclusion:"To me the Internet was never a just new medium - it was a new kind of medium that had the ability to deliver the content developed for any other channel and was interactive to boot.And the

Style Will Save Us

I received an email today from the editor of a new magazine. I normally don't pay that much attention to press releases but this time they had taken the time to personalise the email so I, being a sucker for personalisation, read on (actually the real clincher was that they had an office address near to my flat): SWSU is a brand new eco magazine. Unlike most eco magazines, SWSU focuses on saving

Not so super brands

The Sunday Times recently published a Superbrands supplement with votes from the public and also the Superbrands expert. Now having read both lists they seemed to have been compiled 10 years ago. From memory (the Sunday Times doesn't have a copy on its website) the top five brands were all around pre-internet. Now I'm not suggesting that the British public are wrong, but surely if these brands

Tank TV

Some lazy blogging coming up. I was sent this press release today and thought it was worth putting up here, however, I have taken the time to reword it: Tank TV have created a film called To be Continued. Ten film makers have been asked to contribute 3 minute sections to a film but each section must tie in to the previous one like a game of chinese whispers. More details here.Tags: film