Marketing Monger Podcast

I was lucky enough to be interviewed by Eric at Marketing Monger last night. He asked me about planning, trends and blogging. If you want to listen to the file it's here. You should definitely check out more of Eric's excellent podcasts.Below are my 'prepared' answers, hopefully I got the jist of them across: Tell me a little about yourself?By day I'm a comms planner in an advertising agency in

Nike+Apple

It's like a marketers wet dream! The two most innovative companies of the last ten years coming together to release a product with universal appeal. If you missed it the Nike+ shoes allow you to monitor your sports performance on your iPod. Thanks to a small device built into the shoes a signal is sent to your iPod which is 90% accurate out of the box, according to Apple CEO Steve jobs. The

The Temple of the 21st Century Retail Experience

Kumaw has taken some brilliant pictures of the new Apple store in New York. There's been a lot of talk recently about how the Apple store concept has redefined retail and I can't think of a better illustration of this than these photosTags: retail.

What is planning?

The Account Planning in Romania website has a great section in English where they have interviewed some of London's leading lights in planning. One of the questions they always ask is 'what is planning?'. I thought it would be a good idea to aggregate them here. Richard Huntingdon: 'To make the ads work – nothing more, nothing less'Russell Davies: 'the thinking before the doing'John Robson: 'To

googletrends

Google have, for the first time in a while, created a really great product. Google Trends is a fantastic tool for anyone associated with a brand or merely interested in what people are searching for and where they are from. You can also do comparisons as illustrated in the chart. I decided to compare searches for "smart car" and "mini" to see what people were most interested in. This particular

Podcasting

Today I was looking for info on response rates and effectiveness for podcasting. I googled it and found quite a few useful, but not definitive, results. So I thought I'd try a bit closer to home. And as the UK is fairly forward looking when it comes to the online world I immediately thought of looking at the IAB (Internet Advertising Bureau).Having landed on their recently re-designed website my