Sunday, July 30, 2006

Trends Presentation

I made my trends presentation in Leeds yesterday. It seemed to go down well, everyone said they enjoyed it and the clients, who shall remain nameless, seemed to get lots out of it - probably due to the immersion weekend that Dubit put them through rather than my presentation. It was a really enjoyable experience from my perspective, with some really great ideas and some interesting questions

Saturday, July 29, 2006

Bloody trains

I travelled up to Leeds on the train today. It's amazing how much you don't know about your own country. Despite having lived in the North for 30% of my life I'd never actually been to Doncaster. Even now I've only travelled through it. We also stopped at a station called Newark. Again I'd never realised that there was a Newark in England.The journey was ok but as suspected GNER didn't live up to

Afternoon Tea

I went to my second Russell Davies coffee morning style session today. It was another great opportunity to meet interesting people. We talked Nike, comics, the perils of buying your own flights, Howies and the falibility of servers. It was good to meet Rob, Richard, Enoch, Seb and Karen.I also had an interesting chat with Paul about 'insights', propositions and creative briefs. Image courtesy

Thursday, July 27, 2006

Ed Cotton of Influx & BSSP

I was lucky enought to meet Ed Cotton, Planning Director of BSSP and Influx fame. I was late for our meeting, sorry Ed. We talked about the quality of UK and US advertising, blog tracking, the ubiquitous Piers Fawkes, junior planners and blogging, apathy to new media from agencies, Zidane's headbutt, the decline of the TV spot and the rise of the 'idea'. I wish I was as prepared as Paul and had

Saturday, July 22, 2006

Thursday, July 20, 2006

Pecha Kucha Night

We had a great time at the Japenese Embassy last night watching our very first Pecha Kucha. The premise is this: Participants get to show 20 slides for 20 seconds each, meaning the audience experiences an exhilarating range of speakers and images over the course of the evening It's a really great idea and some of the speakers were amazing and very interesting. The limited amount of time they get

Sony DSC-T5 - a quick review

I placed this review on Amazon but thought I'd put it here for posterity:I've been a big fan of Sony digital cameras since I bought my first DSC P72. However, the P72 has, after three years, run out of steam. So prior to my recent holiday in Italy I took the plunge and invested in a DSC-T5 because it had good reviews and it was slim enough for me to carry around everyday.The experience of

Wednesday, July 19, 2006

Pecha Kucha Night

I've just got back from this event at the Japanese embassy. I'll post more on it later. Suffice to say it was excellent and Pecha Kucha is a great concept. I just want to note down the following:1. Presenting is theatre - you need to physically present in person or it's just as if you're watching TV2. It's a great idea to have slides that last 20 secs each and continue in the background while

Tuesday, July 18, 2006

Tango Ad

I'm getting a bit carried away with YouTube, but this is a great ad from the 90s.Tags: Marketing

Monday, July 17, 2006

Everything Bad is Good for You

We recently pitched for some Playstation work and as part of the background research for our presentation I remembered reading Malcolm Gladwell's review of this book in the New Yorker magazine. The article itself gives a great over view of the book and one I could never hope to match. However, I thought the book would make great holiday reading and so on my recent holiday in Italy devoted a day

Wednesday, July 12, 2006

Planners vs Creatives

Great post from Northern Planner. Apologies for reproducing in full but I thought it was worth it. 1. Don't forget, planners are not essential. Creatives and account people did fine before planners came along. Planners need to persuade people to want them there. For creatives, being useful means two things: i) Getting their work through research and clients ii) Useful stuff, inspiration and

PSFK Fashion - American Apparel Interview

Everyone wants a piece of the worlds hottest label at the moment, American Apparel. Here at PSFK we were lucky enough to talk to Alex Spunt, one of AAs advertising team. Alex is responsible for some ofthe iconic AA ads that have come out over the last couple of years. She gave PSFK the exclusive lowdown on AA's latest ideas which include an online radio station and AAs venture into trousers, a

Tuesday, July 11, 2006

Expressing a brand in hats.

Every week Britain's favourite smoothie maker and festival organiser, Innocent, sends out a newsletter. And this Tuesday I received my weekly edition. As usual it was full of offbeat and amusing stories but it wasn't until I reached the very end, and the competition that I was completely awoken from my foggy, late afternoon stupor:"This week's challenge - as Royal Ascot begins this week, we've

Saturday, July 8, 2006

The Press Photographer’s Year

With all the new openings in London you often overlook the more established institutions and the National Theatre on the South Bank is one. A controversial building the NT is continually reinventing itself and hosts chill out nights on Saturdays. Today we visited the Press Photographer's Year which showcased the very best of this year's photos. There are some stunning photos and we had a great

Friday, July 7, 2006

bloggers annonymous

I had the opportunity to meet some very interesting people today and talk nonsense. So thanks to Russell, who hosted, Paul Colman, Lebowski, Paul from Starcom and Jefre . It was a pleasure to meet you all.Tags: planning, blogging