The End of Coolhunting

The LA Times has published an article about the death of coolhunting. With the proliferation of the web and in particular blogs it is no longer just professional coolhunters and trendspotters who know about the latest and greatest scenes, products, looks and fashions. 'Today, fads ping across continents and disappear so quickly that the coolhunter, even the whole notion of "cool," has become