Tuesday, December 6, 2005

Power of Dreams

Here's an article I posted on IF this week: I saw the new Honda 'film' for the first time last night and was blown away. We've mentioned on this site before (here & here) that advertising is not just about entertaining the audience, it's about selling a product.The best ads do both.The new Honda campaign is cut from the finest advertising cloth. There's a story within the ad, there's the brand

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