Planners vs Creatives

Great post from Northern Planner. Apologies for reproducing in full but I thought it was worth it. 1. Don't forget, planners are not essential. Creatives and account people did fine before planners came along. Planners need to persuade people to want them there. For creatives, being useful means two things: i) Getting their work through research and clients ii) Useful stuff, inspiration and