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Puma's Clever Little Bag

Two weeks ago, Puma revealed its latest collaborative venture with Yves Behar, industrial designer and founder of fuseproject, of its eco-friendly shoebox at London's Design Museum. Determined to create a new shoebox that was more sustainable, the 21-month-long project included 40 prototypes, and multiple visits to distribution centers, manufacturing plants, storage facilities, and retail points across Europe and Asia. Named the "Clever Little Bag", the final design is a re-usable, recyclable, non-woven plastic bag that functions both as a shoebox and as a plastic retail bag. Through researching various methods of folding and shipping boxes, the "Clever Little Bag" is made by die cutting one flat piece of cardboard without any additional printing or assembly. The structure is created with four walls that taper in to allow for secured stacking, another important element left over from the original shoebox. The bag is stitched with heat, which equals less work and waste. It's made of non-woven polyester with recycled PET, and eventually can be recycled. The bag uses 65% less cardboard than the standard shoe box, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and replaces the plastic retail bag.

As part of the PUMAVision, this is just one of the many steps it is making in order to reach it's goal to make all of its packaging materials fully sustainable by 2015. Puma CEO Jochen Zeitz states that realizing these goals will initially have a "slightly negative effect, which we've already factored into our product development costs." But "in terms of net savings in the mid to longer term, we hope that the cost effects will be neutral." By replacing their standard shoe boxes with the new redesign, Puma will be saving 8,500 tons of paper, 20 million Mega joules of electricity, 1 million liters of fuel oil, and 1 million liters of water every year. They will also save 500,000 liters of diesel during transportation; and because they no longer need traditional shopping bags, the company will also save almost 275 tons of plastic.

Understanding that sustainability is about working together, Puma's sustainability index is open to the public and available for other companies to help set global standards of compliance for defining the sustainability of a product. What is great about Puma's vision is that it really understands the importance of thinking sustainably; it is invested in the quality of our future and promotes a healthy, responsible way of living.  The new packaging and distribution system is set to be effective beginning 2011.

In honor of Earth Day, which was April 22, there are also several other companies joining in on promoting an eco-friendly and sustainable lifestyle:

via: Sephora

EDUN collaborated with Sephora to released a set of allergen-free and nature-based eyeshadow collection. The palette comes in a wooden box with an organic cotton case. In line with EDUN's company vision, the makeup collection is made in developing countries, providing opportunities for employment. $3 from every sale will go to the Wildlife Conservation Society to fund activities of the Conservation Cotton Initiative in Uganda.

via: Sephora

 via: Stylelist

If you haven't seen their posters already, H&M is working in collaboration with the Boys and Girls Club of America to collect children's clothing. Bring in any gently used children's clothing to any H&M store and receive 20% off your next purchase. Hurry because the donation drive ends tomorrow, April 29! 

H&M Launches Organic Skincare Line

via: Stylist

Several weeks ago, we blogged about H&M's upcoming eco-friendly line The Garden Collection. But shortly after, their move toward sustainable practices backfired when news spread that they were using 30% genetically modified cotton. Since then, we've been keeping an eye on them to see where the company was going in terms of their efforts to go green. We were a bit skeptical if their green efforts were genuine, or just a publicity act.

So this month, H&M announced their interest of the skincare world with the launch of their first organic skincare collection. All items priced under $8, they offer shower gels, body lotions, scrubs, and lip balms certified by Ecocert, Europe's leading organization for the certification of natural and organic cosmetics. They also offer makeup and toiletry bags made of organic cotton, and all products are packaged in recyclable packaging. Ann-Sofie Johansson, H&M's head of design, states it was a natural step for H&M, and includes, "There's also a strong demand from our customers for organics, and I hope they will be as excited as I am about the new products."

As a fast fashion retailer, we are glad to hear H&M's continued efforts to be more eco-conscious and the support they have been receiving from their customers. Although we have been critical of their efforts, we applaud them for continuing to bring more eco-conscious products to the mass market. As sustainability is still a relatively new concept in the fashion and beauty industry, H&M's small steps are commendable, especially since most of their competitors do not offer similar eco-friendly alternatives. H&M promises that sustainability will only grow to be of more importance in their work, committing to increase the use of organic cotton by 50% each year until 2013.

And on a side note, their UK-based competitor, Topshop, also plans to launch their first beauty line, not organic, this coming May.

Going green: Aveda snags Cradle-to-Cradle endorsement

They use natural (and often certified organic) ingredients, create packaging from post-consumer waste, buy wind energy to power their company, and even remake their box comps into folders. And now, reports WWD, Aveda, the Minnesota-based Estée Lauder subsidiary, has gone where no beauty company has gone – to Hamburg, where the Environmental Protection and Encouragement Agency bestowed Cradle to Cradle certification upon seven of its products as well as its packaging. The designation, bestowed on only two other companies so far, means that Aveda has considered the entire life cycle of the product in its design and production process, while adhering to principles of social and environmental responsibility. Cradle to Cradle is also the name of a highly influential book about sustainable product design written by EPEA founder Michael Braungart and William McDonough.