Thursday, August 31, 2006
Bernbach
A great quote from Bill Bernbach that was pointed out to me by the famous Rob: "Let us prove to the world that good taste, good art, and good writing can be good selling"
Monday, August 28, 2006
Saturday, August 26, 2006
Talent
I've just read an interview with Cilla Snowball, Chairman of AMV BBDO, in which she claims that the biggest challenge facing business now is 'talent'. If this is the case what are AMV doing to attract the best talent? Offering huge graduate salaries, going round all the UK's universities to make sure people are aware, or still paying next to nothing for people who have to have a second income and
Monday, August 21, 2006
How to get ahead in advertising
Great diatribe on all that makes advertising wholesome from Richard E Grant in his pomp. Tags: advertising
Sunday, August 20, 2006
Questionnaire
I'd like to ask you all a favour. If you're from the UK and have 5 minutes to spare, I'd really appreciate it if you could fill in this questionnaire for a presentation I'm writing. Don't worry, the questionnaire is completely annonymous and just has a few questions on what you like doing.
Friday, August 18, 2006
Ads are Boring
Young creative team Ollie and Janson have their book up on Flickr. It includes some really good stuff like this campaign for smart. Really nice thinking. You can view their book here.Tags: advertising
google vs statcounter
I installed Google Analytics on Sunday night and thought I'd give it a go vs my old faithful Statcounter. Google's interface is really easy to use and much more pleasent than Statcounters. However, it appears to be giving me differnet results from Statcounter. From this week's data:On Monday Google said I had 32 visitors - Statcounter said 55On Tuesday Google said I had 42 visitors - Statcounter
Thursday, August 17, 2006
Brasil Brasileiro
Tonight we saw Brasil Brasileiro at Sadlers Wells and I recommend to everyone that they go and see it before it finishes at the end of this week. The music is great, the dancing is spectacular and some of the capoeira is stunning. Watching the movement of the dancers it seems pretty obvious why Brazillians are always so good at football. Pretty much every dance move incorporates a movement from
Wednesday, August 16, 2006
Tone of voice
I was hunting round for a good definition of tone of voice today when I remembered this great post from W+K London:We don’t know who you are. So I guess that there is the first example of tone of voice, or lack of one. We have to guess from your email. So, assuming we’ve met on the street and you’re going to buy us a beer, forgive us for hesitating. We don’t know the first thing about you,
Tuesday, August 15, 2006
Luke Whittaker
Luke Whittaker is a phenominally talented young man. As well as creating some stunning illustration, like the picture on the left, he is also a brilliantly talented digital designer and animator. His work has included 'A Break in the Road' which showcased a great creative idea brought to life in flash; animating a Lemon Jelly video; and creating original work for the likes of MTV and Ms Dynamite
Monday, August 14, 2006
Coke Zero
A whole platform of bad advertising.:Update: does anyone think that the TV ads have been redubbed with UK accents?Tags: advertising
Sainsbury's Tone of Voice
I saw this ad outside Sainsbury's in Camden on Sunday. It reads 'we need to update some technical stuff so we will be closing a little earlier on Wednesday'. Sounds like a completely different tone of voice for Sainsbury's to me (my girlfriend disagrees though). Tags: toneofvoice
Thursday, August 10, 2006
What Sticks (not advertising)
A new book has just been released that argues that 37% of most advertising budgets are wasted. By analysing campaigns from the likes of Proctor & Gamble, Unilever, Kraft Foods and McDonalds they concluded that a huge percentage of advertising budgets are wasted. The book points to the fact that $85 billion worth of advertising is wasted every year. On the plus side, the authors of What Sticks,
A great day in Regents Park
They put on some great stuff in the Park. This time it was jazz - young and old alike relaxed to some smooth stuff.
Thursday, August 3, 2006
Digital
Over on Talent Imitates, Genius Steals, Faris has a great post on the meaning of digital. He takes the new moving tube posters as an example of the whole world turning digital and comes to this conclusion:"To me the Internet was never a just new medium - it was a new kind of medium that had the ability to deliver the content developed for any other channel and was interactive to boot.And the
Wednesday, August 2, 2006
Style Will Save Us
I received an email today from the editor of a new magazine. I normally don't pay that much attention to press releases but this time they had taken the time to personalise the email so I, being a sucker for personalisation, read on (actually the real clincher was that they had an office address near to my flat): SWSU is a brand new eco magazine. Unlike most eco magazines, SWSU focuses on saving
Tuesday, August 1, 2006
Not so super brands
The Sunday Times recently published a Superbrands supplement with votes from the public and also the Superbrands expert. Now having read both lists they seemed to have been compiled 10 years ago. From memory (the Sunday Times doesn't have a copy on its website) the top five brands were all around pre-internet. Now I'm not suggesting that the British public are wrong, but surely if these brands
Tank TV
Some lazy blogging coming up. I was sent this press release today and thought it was worth putting up here, however, I have taken the time to reword it: Tank TV have created a film called To be Continued. Ten film makers have been asked to contribute 3 minute sections to a film but each section must tie in to the previous one like a game of chinese whispers. More details here.Tags: film
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