Tone of voice

I was hunting round for a good definition of tone of voice today when I remembered this great post from W+K London:We don’t know who you are. So I guess that there is the first example of tone of voice, or lack of one. We have to guess from your email. So, assuming we’ve met on the street and you’re going to buy us a beer, forgive us for hesitating. We don’t know the first thing about you,