Les Chiffoniers (London)

Designer Leena Similu didn't mean to start her own line - it just happened to her. Having made herself a pair of leggings from some leftover PVC, she found them in demand by hordes of stylists after Kate Moss traipsed all over London in them. Not that Similu was a fashion newbie - far from it, she graduated from Central St. Martins and worked for Jil Sander and Stella McCartney. So for fall 08, she launched a full collection of her very own, featuring easy - and often shiny - separates for the girl about town: Les Chiffoniers, named after rag-and-bone men. The future is looking bright and shiny indeed.

Via Elle