It's amazing how a little recession can foster a whole lot of creativity. Halston, it seems, has followed the trend we remarked on in our Holiday Bytes 2008, and created a video (pictured) instead of a runway show. Several young London designers, including Modernist and Antoni & Alison, are forgoing the runway for more budget-friendly presentation formats. And while mass-market chains are axing their spin-offs right and left, young New York designers are, in WWD's words, "invigorated by the challenging economy" -- rising to the occasion by paring down lines, skipping PV Paris, and discovering new ways to create their vision at a lower price point. Meanwhile, in Stockholm, new designers are pairing with graphic design and photography students to create splashy billboards to promote their brands. Yes they can!
Wednesday, February 11, 2009
News flash: Making it work, part 2
It's amazing how a little recession can foster a whole lot of creativity. Halston, it seems, has followed the trend we remarked on in our Holiday Bytes 2008, and created a video (pictured) instead of a runway show. Several young London designers, including Modernist and Antoni & Alison, are forgoing the runway for more budget-friendly presentation formats. And while mass-market chains are axing their spin-offs right and left, young New York designers are, in WWD's words, "invigorated by the challenging economy" -- rising to the occasion by paring down lines, skipping PV Paris, and discovering new ways to create their vision at a lower price point. Meanwhile, in Stockholm, new designers are pairing with graphic design and photography students to create splashy billboards to promote their brands. Yes they can!
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