Companies have a huge opportunity to capitalize on this through doing giveaways on Facebook fan pages. Make a call to action and provide an incentive; not only will you see your interaction rates skyrocket, you'll up your "likes" through some serious news-feed exposure.
Recently, my boss asked me to come up with a new strategy to drive traffic to our company website, BorderlineAmazingComedy.com. We have a fan base of 53,000 through Facebook, I just needed to figure out a way to get those fans signed up for an account on our webpage. Here's what I came up with:
The incentive: A free t-shirt. Yep. That's really all it took.
The contest: Fans were challenged to write a clever caption for the posted photo. Then, they had to visit the company website to enter their submission. The trick is, fans needed to sign up for an account to access the page. Entries posted on the facebook wall would not be considered for the contest.
So the question was...would people really go through the effort of creating an account to enter the contest?
Apparently so.
The results: After posting the content, we watched the number of users registered on our site skyrocket, with over 100 submissions in the first few hours and over 400 buy the time we closed off the contest a week later.
One t-shirt for 400 registered users? Not too shabby.
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