Howard Gossage

In a beautifully put together video, Jeffre Jackson of the OIA talks about interestingness and why it's important for a brand to be interesting. One of Jeffre's reference points is Howard Gossage whom he cites as a great influence. I thought it would be worth digging deeper into Gossage's history. Known as 'the Socrates of San Francisco', Gossage was an unlikely advertising man. With a military