Wednesday, August 26, 2009

Anna Wintour, saving the world for fashion.


She was once so mysterious that "The Devil Wears Prada" resorted to thinly disguised fiction to betray her secrets — but suddenly Anna Wintour is everywhere: in the new documentary "The September Issue"; being interviewed on David Letterman; in this new commercial for her latest pet project, Fashion's Night Out; and even, on the big night itself, in Brooklyn and Queens. Shortly after, she'll make the hop across the pond to London, whose much-ignored Fashion Week she hasn't attended in two years — even though she was born and raised there!

But the big question remains: Can Anna Wintour save the fashion industry? Clearly, this season the rag trade has displayed an ingenuity and resourcefulness it lacked in flush times. Wintour's pet project, Fashion's Night Out, will bring top designers, fun, games, drinks, and shopping for all to stores around New York — and around the world — on the eve of Fashion Week; while London's Fashion Week, in a bid for relevance, has wooed back several prominent designers who had begun showing in other cities, including Burberry, Matthew Williamson, and Jonathan Saunders.

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